Futura may not be always be the font you notice right away but it will be the font you remember for looking amazing, whether you know it or not. It was created by Paul Renner in 1927 and was designed using the most simple geometric forms; squares circles and triangles. It has a even stroke weight and avoids frivilous decorations and flourishes. These features create the long lasting and timeless appeal of Futura. It can be seen in many company logos and used for signage and advertising.
One of my favorite users of this lovely font is Mr. Wes Anderson. Futura is frequently used in his films and on the packaging and promotions for his films. And I can see why he loves it, it's simple, clean and even though it is called Futura and is meant to have a timeless, futuristic style, there is something about it that seems really vintage and retro about it. It may just be because of the context of Anderson's films but I adore that retro feel.
Here are some of Futura's big screen apperances:
In conclusion, I love Futura. It is a typeface that works for so many different projects and will always look sharp and clean. And for those of you stuck in a default rut, then Futura is the perfect Helvetica alternative.
One last thing...
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